Industry: Luxury Handmade Carpets & Rugs

About KAYRA Bespoke
KAYRA Group of Companies is a Dubai-based luxury carpet studio specializing in retail and custommade, hand-crafted carpets and rugs for high-end residential, commercial, and hospitality projects across the UAE and GCC. We work closely with interior designers, architects, and private clients, delivering bespoke design solutions that combine craftsmanship, material expertise, and refined aesthetics.

Role Overview
We are looking for a Marketing & Brand Coordinator to manage and execute KAYRA Group in-house marketing activities. This role focuses on brand positioning, content execution, and lead support, not generic social media posting.

The ideal candidate understands luxury, interiors, and design-led brands, and can work closely with sales and design teams to support revenue growth.

Key Responsibilities
1. Content & Social Media Management
• Manage day-to-day content for:
• Instagram
• LinkedIn
• Website updates (basic level)
• Plan and execute a monthly content calendar
• Create and coordinate:
• Project posts
• Process reels
• Case-study style content
• Ensure all content aligns with KAYRA’s luxury brand tone

2. Brand & Marketing Coordination
• Maintain consistent brand communication across all platforms
• Coordinate with designers and sales team to:
• Collect project content
• Prepare marketing visuals and captions Assist in developing:
• Case study PDFs
• Sales presentation materials
• Brand storytelling assets

3. Lead Generation Support
• Track enquiries from:
• Instagram
• Website
• WhatsApp
• LinkedIn
• Coordinate with sales team to ensure timely follow-ups
• Maintain a basic lead and enquiry tracker

4. Designer & B2B Marketing Support
• Support marketing initiatives targeted at:
• Interior designers
• Architects
• Consultants
• Assist in:
• Designer outreach campaigns
• Studio visit content
• Project collaboration posts

5. External Vendor Coordination
• Coordinate with freelancers or agencies for:
• Photography
• Videography
• Paid ads
• Ensure timely execution and quality output